AIA The Great European Carnival

Real Life is a Carnival

Touchpoints to a Memorable Experience

The very nature of special events sponsorships is experiential and offers an opportune platform for a company to heighten its visibility, reach out and touch customers and the public, appeal and shape consumer attitudes and enhance the brand.

AIA Great European Carnival was the springboard to help AIA brand its sponsorship events and bring alive the brand. Every aspect of the sponsorship was examined; opportunities and locations were identified to create awareness, enhance and leverage the brand. Infusing the Carnival Arch with the AIA corporate colour, the visitor is surrounded by the AIA brand and values the minute they walk through the Arch. Brushstroke graphics which had an Asian feel were selected as graphic components at every strategic location inside the Carnival. Booths, barriers, games and rides supported the AIA brand through images and signage using primary graphic elements with a secondary colour palette. In addition, a series of creative messaging taglines at the various carnival rides ensured that AIA would have a personal conversation with each visitor. The games, the rides, the messages embraced families and all age groups – children, teenagers and adults. Last but not least, Carnival graphics were created for the graphic walls in the VIP Hospitality Marquee which also incorporated all AIA sponsorship branding components.

Ways & Means

‣ Branding strategy & Branding communications system
‣ Event venue branding
‣ Event identity design
‣ Signage communications system
‣ Signage system and graphics
‣ Production artwork packages
‣ Design implementation

Signage Identity System

see related project

Disney
The Life of the Party

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