Godiva Chocolatier

Opening Windows to Life’s Sweet Moments

Retail Identity, Visual Merchandising

A seasonal campaign for Godiva Chocolatier encompassing creation of retail communications system, visual merchandising and campaign launch implementation.

Ways & Means

‣ Campaign communications system
‣ Press pack campaign launch
‣ Retail communications system
‣ Design implementation

Life Is Like A Box Of Chocolates

When Forrest Gump said ‘Life is like a box of chocolates, you never know what you’re going to get’ he reminded us of the special gifts and moments for celebration that chocolates symbolize. Like so many things, one can have too much of everything. And with so many specialty chocolatiers in Hong Kong and across Asia, even the best chocolates can be taken for granted. A chocolate shop is an experience we may not appreciate or even know about. At GODIVA, we opened up the possibilities of diverting traffic into the shop with vibrant concept, bold designs, and eye-popping props.

From bringing the spring back to the bunny’s hop during Chinese New Year of the Rabbit, to opening up gardens and bouquets of spring flowers, Springtime pushed the envelope by applying GODIVA’s retail brand principles and developing attractive, fun communications complemented by creative new use of spaces, windows, props, and products.


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