IWS (Integrated Waste Solutions)

Integrated Waste Solutions Group Holdings Ltd.

Transforming traditions into a sustainable new culture

Brand Identity, Naming

Brand strategy, naming and brand identity for a leading integrated paper recycler in China and market leader in waste recycling and management in Hong Kong.

Ways & Means

‣ Brand strategy
‣ Naming
‣ Brand identity
‣ Brand communications system
‣ Design implementation

New team, new identity

When the reputation of a successful publicly listed waste management company was threatened, the stakes for a new identity with credibility was vital. What was perceived as just a new logo for a traditional company was transformed by the proposal for a new name change and a refreshing of the whole brand to communicate a total new change in the management team and ethos of the company that was once known as Fook Woo.

‣ Change name from Fook Woo to a simple yet modern name of IWS (Integrated Waste Solutions) – easy to remember and recall
‣ Design identity to encapsulate the values, goals, vision and brand position of a waste management company
‣ Create guidelines for applications across the line into signage and livery
‣ Design implementation


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