The Life of the Party

It’s my party

As the leading world class entertainment company and host to the only party at CASBAA annually, showcasing and leveraging Disney’s products (TV shows/Movies) as the ‘hero’ of each the party means taking imaginative licence.

No matter who the ‘hero’ of each party was – Disney ABC’s 4 hit shows, Hannah Montana, Desperate Housewives, Wall-E and Mickey Mouse Club House or, under the new name of Disney Media Distribution (DMD), the 2 hit shows Phineas and Ferb, and Stitch, Springtime created a unique visual language for each event.

At Disney ABC’s party, Disney products spring to life at 4 specially constructed stations, designed to showcase Disney products through games and services offering ‘Desperate Housewives’ manicures, competitive games, and photos with Disney Celebrities such as Mickey and many others.

‘Water’ was a key figure in DMD’s party theme. Springtime brought Hawaii and its renowned idyllic tropical beaches and paradise to Hong Kong. Creating a seamless party mood, executives stepped out of their meetings into a tropical paradise of garlands and Hula dancers and were transported up to the Hawaiian rooftop poolside at the Grand Hyatt.

From concept to execution, the unique identity of each party was applied across all collaterals from invitation to on-site implementation and event management.

Naturally the parties brought the house down with a full house overflowing with guests and standing room only.

Ways & Means

‣ Event communications strategy
‣ Event brand identity strategy & design
‣ Event venue branding
‣ Design implementation

Disney ABC CASBAA – West Kowloon


Disney ABC CASBAA – Grand Hyatt

see related project

AIA The Great European Carnival
Real Life is a Carnival

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