Disney Media Distribution
The Life of the Party
Brand Identity, Special Events
Identity, campaign and graphics system for an annual event of the leading world class entertainment company.
Ways & Means
‣ Event communications strategy
‣ Event brand identity design
‣ Brand strategy
‣ Event venue branding
‣ Design implementation
It’s my party…
As the leading world class entertainment company and host to the only party at CASBAA annually, showcasing and leveraging Disney’s products (TV shows/Movies) as the ‘hero’ of each the party means taking imaginative licence.
No matter who the ‘hero’ of each party was – Disney ABC’s 4 hit shows, Hannah Montana, Desperate Housewives, Wall-E and Mickey Mouse Club House or, under the new name of Disney Media Distribution (DMD), the 2 hit shows Phineas and Ferb, and Stitch, Springtime created a unique visual language for each event.
From concept to execution, the unique identity of each party was applied across all collaterals from invitation to on-site implementation and event management.
Naturally the parties brought the house down with a full house overflowing with guests and standing room only.
Disney ABC CASBAA – West Kowloon
At Disney ABC’s party, Disney products spring to life at 4 specially constructed stations, designed to showcase Disney products through games and services offering ‘Desperate Housewives’ manicures, competitive games, and photos with Disney Celebrities such as Mickey and many others.
Disney ABC CASBAA – Grand Hyatt
‘Water’ was a key figure in DMD’s party theme. Springtime brought Hawaii and its renowned idyllic tropical beaches and paradise to Hong Kong. Creating a seamless party mood, executives stepped out of their meetings into a tropical paradise of garlands and Hula dancers and were transported up to the Hawaiian rooftop poolside at the Grand Hyatt.
AIA The Great European Carnival –
Real Life is a Carnival
